Todd Lilienthal
15+ years turning digital from a support function into the primary revenue engine of enterprise organizations — now bringing that same operating discipline to midsize and enterprise clients as an outside strategist.
Most digital consultants have never had to own a P&L. Todd has — for nearly a decade, as VP of Digital Innovation & Experience at a $1B+ public broadband provider, where he converted digital from a cost center into the company's highest-performing revenue channel: 10x digital revenue growth, new-customer acquisition share moving from 3% to over 37%, and a $6M annual budget he managed directly against measurable outcomes.
He built and chaired the company's enterprise AI governance function, cutting operating expenses 20% while keeping innovation moving responsibly. He grew a digital commerce line to $2.25M in recurring revenue, drove organic traffic up 106% and new orders up 70% through disciplined SEO/AEO/GEO work, and ran an A/B testing program that lifted conversion by an average of 39% per year. He built and led numerous digital organizations and agency teams, and guided digital operations through a private-equity investment, a divestiture, and an acquisition — with regular Board-level reporting throughout.
Before that, as Director of Digital Strategy at a Denver-based technology company, he helped position the business for a $150M private-equity investment that led to a successful sale — growing traffic and pageviews 112%, lifting conversion rates 500%, and launching a community platform that cut support costs by more than $2M a year and won an international award for community design. Earlier still, as Group Manager of Digital at a $3B national retailer, he doubled eCommerce revenue by renegotiating a legacy revenue-share arrangement that had handed away roughly 80% of digital revenue to a third party — bringing that revenue in-house and generating over $100M annually.
His foundation was built earlier in advertising, at Crispin Porter + Bogusky during the years it was named Agency of the Decade, where he managed digital strategy for two of the agency's largest accounts, Burger King and American Express. His agency career also included work for TD Ameritrade, Fidelity, Coors, Steamboat, Intrawest, and Whistler Blackcomb, leading teams of 20+ professionals on digital strategy and customer experience work that won industry recognition.
He holds a BA in Psychology from the University of Colorado Boulder and a Customer Experience Certification from the Leeds School of Business, and currently serves as President of a nonprofit board.
A career built inside great brands.
Before founding Gigital, Todd's agency and client-side work touched some of the most recognizable names in their categories.
Strategy from someone who's owned the outcome.
Operator, not theorist
Every recommendation is filtered through what actually worked inside a real P&L — not a framework borrowed from a slide deck.
Board-fluent
Years of translating digital metrics into revenue, risk, and ROI language for executives and boards — so your roadmap gets funded, not filed.
AI-fluent by necessity
Chaired enterprise AI governance while the ground was shifting — bringing that same rigor to AEO, GEO, and responsible AI adoption in your own funnel.